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Vision 2002/2005 Customers will prefer products and services from the AlpValleys region. |
Mission 2002/2005
- To ensure that the products and services of the AlpValleys region are better marketed than those of the competitors
- To assist producers in the AlpValleys region develop organisations and
systems to profitably market their products and services. |
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IMPLEMENTING THE VISION:
- AlpValleys will work with groups wanting to develop greater marketing
capability and will act as the sponsor/facilitator of approaches to government for assistance in marketing.
- AlpValleys will act as the coordinator of regional marketing activities and appropriate exhibitions onshore and off.
- AlpValleys will invite speakers and advisors to maximise opportunities for the region's grower/marketers to learn from other peoples' experiences.
- AlpValleys will liaise closely with Austrade and DPI Agriculture Initiative personnel to attract visits by overseas buyers and investors, regional, national and overseas media.
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OUTCOMES:
- More efficient, grower-oriented and grower-responsive marketing operations specialising in produce from the AlpValleys
- Increased control of the supply chain
- Increased consumer awareness of produce from the AlpValleys
- Aggregation of greater marketable mass for export activities
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