Viticulture

Viticulture industry statistics from 2004

Summary

Source: North East Wine Zone Project 2003

Source: North East Wine Zone Project 2003

View the full North East Wine Zone Final Report May 2004 (pdf format, 464 kB)

Viticulture industry overview

Location of the viticulture industry within the AlpValleys region

Viticulture is spread throughout the AlpValleys region as shown by the following list of wineries and their locations.

Beechworth

Giaconda Vineyard
Pennyweight Winery
Smiths of Beechworth
Sorrenburg Winery

Bright

Boynton's of Bright

Glenrowan

Auldstone Cellars, Taminick
Buffalo Mountain Wines, Glenrowan
Baileys Bundarra Vineyards, Glenrowan,
Booth's Taminick Cellars, Taminick
Granite Range Estate, Wangandary
H J T Vineyards, Glenrowan

King Valley

Avalon Vineyard, King Valley
Beetio Wines, Greta
Boggy Creek Vineyard, Myrrhee
Chrismont Winery, Whitfield, King Valley
Corsini Vineyard, King Valley
Dal Zotto Vineyard, Cheshunt, King Valley
King River Estate, Edi
King Valley Wines, Moyhu, King Valley
La Cantina King Valley
Pizzini Wines, Cheshunt
Politini Wines, Cheshunt
Symphonia Wines, Myrrhee

Milawa/ Oxley

Brown Brothers Milawa Winery
Ciavarella Wines, Oxley
John Gehrig Wines, Oxley
Read's Oxley Winery, Oxley
Sam Miranda Wines
Wood Park Wines, Milawa

Myrtleford

Gapsted wines
Michelini Wines
DeFazio Wines

Rutherglen

All Saints Estate, Wahgunyah
Anderson Winery, Rutherglen
Buller & Son Winery, Rutherglen
Campbell's Winery, Rutherglen
Chambers Rosewood Winery, Rutherglen
Cofield Wines, Wahgunyah
Fairfield Vineyard, Rutherglen
Gehrig Brothers Winery, Barnawartha
Jones Winery, Rutherglen
Lake Moodemere Vineyards, Rutherglen
Morris of Rutherglen, Rutherglen
Mount Prior Winery, Rutherglen
Pfeiffer Wines, Wahgunyah
St Leonards Vineyard, Wahgunyah
Stanton & Killeen Wines, Rutherglen
Sutherland Smith Winery, Rutherglen
Warrabilla Wines, Rutherglen
Watchbox Winery and Café

Yackandandah

Park Wines, Allans Flat
Schmidts Strawberry Winery, Allans Flat

Projected viticulture industry growth

Despite uncertainty in the market and depressed prices the industry indicated an overall increase of 15% of land under vine in the next 10 years (AAVAF 2003).

Viticulture industry labour requirements

Viticulture industry marketing activities

The region is actively marketed as a wine and food region. Most wineries within the region market their own products under their own names.

Viticulture industry strategic advantages and opportunities

• Diverse climatic conditions which allow for a large range of grape types to be grown and consequently a variety of wine styles to be produced.
• Developed tourism industry that presents agritourism opportunities to vineyards – supplementary source of income.
• The reputation of the region of producing premium wines and its central location to the major wine markets of Sydney and Melbourne.
• There is a view within the wine industry of the region that many smaller scale winemaking businesses are 'export ready' yet are unsure or do not have the funding to tap into the international wine market. This presents an opportunity for AlpValleys region wine cooperatives and associations to work together towards defining the relevant international wine market and establishing contacts in these countries. The AlpValleys region could be promoted as a premium wine region, creating a critical mass supply that would enable unique, smaller scale wine brands to be promoted and sold collectively under the region’s developed premium wine image.

Viticulture industry strategic disadvantages and impediments to growth

• Concern of prices being driven down as a result of an oversupply and fierce competition amongst sellers. Those farmers solely involved in wine grape production also stated concerns over there being too many growers.
• Small scale individual winemakers complain of poor marketing and a lack of regional selling power
• The recent scarcity of water
• Difficulty in obtaining capable labour
• Peri urban development