Alpine Shire Profile 2004
Alpine Shire has a diverse industry base covering manufacturing,
agriculture, retail, property and business services, health and community
services, and accommodation and restaurants1.
Alpine Shire has a population of 13,067 (ABS, 2001) and is located
about 270km from Melbourne, and 70km from Albury/Wodonga.
The major towns in the Shire are Bright, Myrtleford, Mount Beauty
and Dinner Plain.
The Shire boasts a number of natural features including the Bogong
High Plains, The Kiewa Valley, Ovens Valley and Buffalo River Valley.
The Shire supports key tourism products such as the Murray to the
Mountains Rail Trail and the Great Alpine Road.
Service industries account for 40% (or 2,030 people) of those employed.
“Goods producing industries” of agriculture, manufacturing
and construction provided 31% of employment (or 1,690 people).
“Goods related services” of wholesale and retail trade,
transport and storage accounted for 18.7% of employment (1,004 people).
Timber logging and processing are important activities for the shire,
with a significant saw milling facility at Myrtleford, and substantial
soft wood timber plantations throughout the shire.
Horticulture and viticulture are significant and expanding activities.
Alpine Shire dominates the study area in the production of:
- green tea (100% of AlpValleys production)
- hops (93%)
- tobacco (70%)
- nuts, including chestnuts (70%)
- apples (67%)
- raspberries and strawberries (62%)
The number of farms in 2001 was 346, or 14.6% of the farms in the
study area.
The gross value of agriculture production in Alpine Shire is $55.4
million (ABS 2001). This is an increase of 19.6% on the 1997 GVP
of $44.5 million.
Using national multiplier effects for agriculture, hunting and fishing
(ABS), it is estimated that the total effective contribution of agribusiness
to the economic base of Alpine Shire is $142.1 million, with direct
employment of 664, and a total employment impact of 1,218.2
Alpine Shire Key Figures:
Agriculture contribution to economic
base |
$55.4 million |
Multiplier effect |
$86.7 million |
Total effect |
$142.1 million |
| Employment generated
|
|
Direct
Multiplier effect |
664
554 |
Total employment impact |
1,218 |
Source: AG Census 2001
Agribusinesses located in the shire include:
Annapurna Winery
Australian Chestnut Company
Australian Hop Marketers
Baltazar Vineyards
Bluebell Asparagus & Preserves
Bright Dairy
Bogong Estate
Boynton Wines
Carter Holt Harvey
Cavedon Estate Vineyard
Ceccanti - Kiewa Valley Wines
Eaglerange Estate
Folino Estate Wines
Gapsted Walnuts
Gapsted Wines (Victorian Alps Wine)
Greenfreight
|
Gundowring Fine Foods
Hancock Victorian Plantations
Hotham Freight
John Rouse Transport
Kancoona Valley Wines
Kiewa Estate Olive Grove
Michelini Wines
Mountain View Chestnuts
Mt Buffalo Hazelnuts
Mount Buffalo Vineyard
Mt Buffalo Olives
Murray Goulburn Myrtleford Alpine Dairy
Rosewhite OrchardsSnowy Creek Produce
TAFCO Rural Supplies
Tobacco Cooperative of Victoria
Valley Nut Groves |
1. Source:
ABS 2001 and Alpine Shire Information Paper, the Regional Economy
(June 2003)
2. Note: this
does not include forestry
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