Alpine Shire has a diverse industry base covering manufacturing, agriculture, retail, property and business services, health and community services, and accommodation and restaurants¹.

Alpine Shire has a population of 13,067 (ABS, 2001) and is located about 270km from Melbourne, and 70km from Albury/Wodonga.

The major towns in the Shire are Bright, Myrtleford, Mount Beauty and Dinner Plain.

The Shire boasts a number of natural features including the Bogong High Plains, The Kiewa Valley, Ovens Valley and Buffalo River Valley. The Shire supports key tourism products such as the Murray to the Mountains Rail Trail and the Great Alpine Road.

Service industries account for 40% (or 2,030 people) of those employed.

“Goods producing industries” of agriculture, manufacturing and construction provided 31% of employment (or 1,690 people).

“Goods related services” of wholesale and retail trade, transport and storage accounted for 18.7% of employment (1,004 people).

Timber logging and processing are important activities for the shire, with a significant saw milling facility at Myrtleford, and substantial soft wood timber plantations throughout the shire.