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Wine Industry

This section contains a wealth of information about the wine industry in the region. You can choose the story that you want to read, or use the search feature to find stories containing specific words. You can also see the Viticulture Report in the Regional Profile section.



Background to the North East Wine Zone Report PDF Print E-mail
Written by Peter Long   
Friday, 28 November 2003

The Australian Alpine Valleys Agribusiness Forum Inc (AlpValleys) understands the vital
importance of the wine industry to the North East of Victoria. As an outcome of its
interest AlpValleys initiated meetings with wine industry representatives to discuss
the opportunities and impediments for continued success. As a result of these
meetings it was determined that a Strategic Analysis of the industry would be
undertaken, encompassing the five GI regions of Alpine Valleys, Beechworth,
Glenrowan, King Valley and Rutherglen.

Through continued collaboration between AlpValleys, representatives of the wine
regions and the Economic Development Officers of the municipalities of Alpine,
Towong, Indigo, Benalla and Wangaratta, a Steering Committee was formed and the
project criteria developed. A successful funding application to the Victorian
Agribusiness Network (via the Department of Primary Industry) preceded the brief for
conduct of the project being distributed to ten consulting groups. Melbourne based
Wine Food Tourism Strategies Pty. Ltd. were the successful tenderer and have
worked with the Steering Committee to the successful completion of the project.


The release of this final report presents an opportunity for AlpValleys and the
Steering Committee to appropriately position the area for investment consideration
and to inform the wine industry as a whole. With a documented understanding of the
nature of the wine industry’s size, capacity and performance coupled evidence of its
economic contribution to the North East, the report will be of significant interest to
local, state and federal governments at each level.

The AlpValleys recognises the invaluable contribution of the Steering Committee and
the support of the grape growers and winemakers of the entire North East Wine Zone.
Cooperation by growers and producers both small and large required painstaking
responses to some 1865 questions in total, which is an effort we greatly appreciate.
In addition the AlpValleys expresses its appreciation to the team at Wine Food Tourism
Strategies for comprehensive interpretation of the aims of the project and the
professional and committed approach.

Peter J Long
Chairman
November 2003

Download the NEWZ Report PDF Print E-mail
Written by NEWZ Report   
Monday, 06 June 2005

The complete North East Wine Zone Report is available for you to download.

You can also read extracts of it below.

Summary of NEWZ findings PDF Print E-mail
Written by NEWZ Report   
Monday, 02 February 2004

The North East Zone of Victoria has a rich history in viticulture with each of the five regions, Alpine Valley, Beechworth, Glenrowan, King Valley and Rutherglen, all having record of vineyard plantings in their regions since the mid 1800’s. The zone has experienced exceptional growth in recent years including now more than 235 vineyards comprising total plantings of 3,681 hectares of which 3,311 hectares are bearing. 14.8 percent of the plantings are to 25 different white grape varieties whilst 20 different red grape varieties account for the remaining 85.2 percent.

Intended planting of vines over the next ten years will see an increase of 420 hectares (70.6%) in white varieties and 257 hectares (7.7%) in red varieties by 2013. Overall, additional plantings will represent an 18.5 percent increase in total vine planted compared to current plantings.

52 percent of the vineyard mass has been planted within the last five years, with a further 25 percent being less than ten years old.

Last Updated ( Tuesday, 25 May 2010 )
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Australian Alpine Valleys Agribusiness Forum Incorporated | (A0034550K) | ABN 43 882 936 247
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